Levi’s | Water>Less Campaign

LEVI’S REDUCES ITS ENVIRONMENTAL FOOTPRINT WITH THE RELEASE OF THEIR WATER<LESS JEANS… ALSO ON BOARD WAS A GREAT BAND THE DUKE SPIRIT!.. CHECK IT OUT! 

The Levi’s® brand announced its new Water<Less jeans – made using significantly less water. The average pair of jeans uses 42 litres of water in the finishing process. The Water<Less collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line.

During the production process, a typical pair of jeans are “finished” in large washing machines and dryers to create a unique look and feel. Using traditional garment washing methods, the average pair of jeans undergoes 3-10 washing cycles – adding up to approximately 42 litres of water per unit. Levi’s® Water <Less jeans have reduced the water consumption in the finishing process by making simple changes to the process.

Further, as part of the performance, the band introduced a new song, Procession, which is available for free download on levi.com

CHECK OUT THESE GREAT NEW STYLES AND ENVIRONMENTALLY FRIENDLY COLLECTION IN STORES JANUARY 2011 ! !  

Charity: Maison Martin Margiela | World AIDS Day

Maison Martin Margiela
Limited Edition charity AIDS T-shirt in Japanese
The shirt reads “THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START”

“A percentage of the sales is donated to ‘AIDES’, a French organisation dedicated to fight the HIV virus and take care of patients living with HIV/AIDS (www.aides.org). Over the years, 170,000 T-shirts have been sold and brought a contribution of over 700,000 euros to ‘AIDES’. Unfortunately, the virus is still around and that action is still valid.”

Photos Courtesy of Maison Martin Margiela

Radar: Dan Eldon; Artist, Photographer, and Humanitarian

“To explore the unknown and the familiar, distant and near and to record in detail with the eyes of a child, any beauty, (of the flesh or otherwise) horror, irony, traces of utopia or Hell. Select your team with care, but when in doubt, take on some new crew and give them a chance. But avoid at all costs fluctuations of sincerity with your best people.” – Dan Eldon

The Dan Eldon Project is a small collection of clothing inspired by the life of creative activist, Dan Eldon. At the young age of 22, Dan had already toured more than 40 countries on a mission to raise awareness of the hardships of the world. Throughout his travels he kept many leather bound journals of photos, art using things found, and his incisive words until his was fatally beaten by an angry mob along with 3 of his colleagues. It is with these journals that the Dan Eldon Project collection has come to fruition. Along with EVER Creative Director, Jason Bleick, the collection is made up of premium tees printed with images and art from Dan Eldon’s work. The proceeds from each tee will benefit the Dan Eldon Foundation; formally known as Creative Visions, which supports Activists on a similar path as Dan.