Levi’s | Water>Less Campaign

LEVI’S REDUCES ITS ENVIRONMENTAL FOOTPRINT WITH THE RELEASE OF THEIR WATER<LESS JEANS… ALSO ON BOARD WAS A GREAT BAND THE DUKE SPIRIT!.. CHECK IT OUT! 

The Levi’s® brand announced its new Water<Less jeans – made using significantly less water. The average pair of jeans uses 42 litres of water in the finishing process. The Water<Less collection reduces the water consumption by an average of 28% and up to 96% for some new products in the line.

During the production process, a typical pair of jeans are “finished” in large washing machines and dryers to create a unique look and feel. Using traditional garment washing methods, the average pair of jeans undergoes 3-10 washing cycles – adding up to approximately 42 litres of water per unit. Levi’s® Water <Less jeans have reduced the water consumption in the finishing process by making simple changes to the process.

Further, as part of the performance, the band introduced a new song, Procession, which is available for free download on levi.com

CHECK OUT THESE GREAT NEW STYLES AND ENVIRONMENTALLY FRIENDLY COLLECTION IN STORES JANUARY 2011 ! !  

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Charity: Maison Martin Margiela | World AIDS Day

Maison Martin Margiela
Limited Edition charity AIDS T-shirt in Japanese
The shirt reads “THERE IS MORE ACTION TO BE DONE TO FIGHT AIDS THAN TO WEAR THIS T-SHIRT BUT IT’S A GOOD START”

“A percentage of the sales is donated to ‘AIDES’, a French organisation dedicated to fight the HIV virus and take care of patients living with HIV/AIDS (www.aides.org). Over the years, 170,000 T-shirts have been sold and brought a contribution of over 700,000 euros to ‘AIDES’. Unfortunately, the virus is still around and that action is still valid.”

Photos Courtesy of Maison Martin Margiela

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Radar: Casio x Hellz Bellz

Sometimes you just need more. More makes “a little” just enough and takes “a lot” over-the-top.  Whether it’s a day when you’re rocking everything in your closet (you know how you do), or just your jeans-and-tee uniform, these new timepieces, products of a Casio and Hellz Bellz collabo, take your daily look to the next level. Now, if only that taxi-inspired joint could help you get a cab…

– Ashley P. Williams

Radar: Casio x Hellz Bellz

NYFW | Marc Jacobs | Spring Summer 2011

Marc Jacobs SS11

Marc Jacobs has mastered the art of fashion design. He makes garments that people want to wear. What else can be said? This is indeed the year of Marc Jacobs. The designer has been getting a lot of press lately with the opening of his new bookstore, posing nude for his new fragrance, and this, his SS2011 presentation.

Take a walk in Chicago during the 70s where disco and funk reigned supreme. This is where I was transported while viewing Marc Jacob’s collection. Bright colors and big hair illuminated the runway as models strutted with their baaaaaad selves!

Jumpsuits, oversized belts, and light textiles were the aesthetic of choice and the designer did a good job of getting the most out of each concept. The designer created many different pieces: jackets with flounces and pleating, big bows galore, and analog jumpsuits with tied neckpieces and feathers. The designer played with light satin-y materials to get a shiny look. Overall, I didn’t see one piece that wasn’t wearable. On another note, blue was the dominant color of the season, but for Jacobs, lavenders, pinks, and mustard yellows controlled the runway. 

– James R. Sanders

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NYFW | Marchesa | Spring Summer 2011

Marchesa SS11

Marchesa is American couture at its best. It wouldn’t be a stretch to say that at least 95 percent of the collection could have worked on the red carpet. Truthfully, this is no surprise – in fact, we have been seeing a lot of Marchesa on countless red carpets.

The collection was presented as a presentation with models standing still. Because so much goes in to each Marchesa collection, it is only right that press, buyers, and celebrity stylists get a chance to really analyze the amazing craftsmanship and execution. Everything from hand-painted florals and beaded necklines made this collection a complete and utter work of art – it is only appropriate that the collection be shown at the Chelsea Art Museum.

But couture is not the only trick in this collections impressive arsenal. Jumpsuits and short dresses take to the audience in a way that changes the way people think about ready to wear. Their organza and lacing techniques are absolutely astonishing. These women are commanders of their craft.

– James R. Sanders

Photos courtesy of Style.com

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NYFW | Diane Von Furstenberg | Spring Summer 2011

Diane von Furstenberg SS11

Diane von Furstenberg excels at making women look sexy and ageless. It wouldn’t be a far cry to say that her clothes are wearable fountains of youth – especially not after her SS2011 presentations last week at the Lincoln Center. Rachel Zoe once said, “My mother, myself, and my niece, all want to wear your clothing.” This is a prime example of the DVF girl and why she has lasted so long.

This season, DVF played with funky patterns in hooded pieces, rompers, and tailored suits. Each look could be worn on several occasions, which means that a DVF purchase is a sound investment. We see bolder prints and illuminating colors beautifully draped to conform to any woman’s body. The collection is called Princess, and a French element can most definitely be felt, no doubt due to Yvan Mispelaere, DVF’s newest creative, who used to head up the Gucci crew. 

– James R. Sanders

Photos courtesy of Mercedes Benz Fashion Week

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NYFW | Derek Lam | Spring Summer 2011

Derek Lam SS11

Derek Lam’s collection was a celebration of the millennial generation. With each look that came down the runway, we couldn’t sense the angst, concentration, and ambition to be something great. Lam’s collection was indeed something great.

The cuts were reminiscent of 70s infused form fitting silhouettes with embellished hemlines and subtle extra features to make the garments pop. It is clear that the designer thought a lot about the youngest generation’s perspective and created a tribute of sorts. The designer’s concepts were fresh and consistent. This collection showed the Derek Lam girl as persistent, driven, and serious about life and style. 

– James R. Sanders

Photos courtesy of Mercedes Benz Fashion Week

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NYFW | Rachel Roy | Spring Summer 2011

Rachel Roy SS11

This season Rachel Roy introduced a mature and thought-provoking collection for the SS2011 season. Like most designers this season, Roy dealt with a variety of shades of blue with tailored suits, one pieces, and really pretty dresses – I don’t know how else to describe it.

Roy’s collection is for the working girl that likes to vacay, but is still about her business. Indeed, the Rachel Roy girl has evolved over the seasons with new perspectives in each collection. Roy understands the working girl – since she is one herself. She does a good job of representing her perspective well with tight cuts and classic silhouettes.  Roy is skilled at draping and that is evident in this collection with beautifully executed dresses and two-pieces accessorized with belts.

The perspective was clear throughout this collection. Audiences could pinpoint who the designer was catering to. Roy’s presentation was simplistic chicness with a tinge of embellishments to make the Rachel Roy consumer swoon.

– James R. Sanders

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